Current platforms and Online Advertising Strategies Of The Biggest Brands In 2015 that we feel are PLAYED!
We all have been Forced to hit Skip a million times by now just to Finally hear our favorite video right?
That’s because the current push now from the big box ad agencies is a one stop fits all thinking, the problem with that is, in the end the customer & Brand pays the ultimate price for a clumsy, regrettable, online experience trying to navigate the labyrinth of channels, landing page after landing page just to view your ad, Blah! But also, lets Not forget the damage the Brand takes associating with these third party sites that cram as many companies and froced popup ads as they can on their network.
Well just wait, if the big box advertising agencies continue to have their way, not only will this be the norm. Just the beginning to a More UN User Friendly Platform, creating a disconnect with your customers.
Guess what they came up with? Yep You guessed it, an all out “No Skip” feature.
I bet this will really make your customers want to buy your product! NOT! Countless Case studies reveal people tend to disconnect with the brand when subjected to this forced platform, especially when dealing with third party booking sites.
That’s right, the Fortune 500 companies are being led to believe that this type of beat you down kinda mentality is the only way to spend your 26-49% advertising budget this year, Wrong!
My City Guide Digital Real Estate offers pop up free, easy to use platforms that attract the client/customer just at the right moment, when they are ready to buy!
In 2014, there were four online advertising strategies that stood out from the rest for most of the consumer brands:
- Lightbox Ads
- True View Ads
Sephora, Hyatt, Sony, Kate Spade, Ford, and Pepsi are among the companies that have successfully used one or more of the online advertising strategies described below (Sources: Think With Google).
Each of the four online advertising methods are described in detail below. Usually, what some of the largest companies in the world are doing now is going to be trending among small and medium sized businesses in the next 12-18 months.
#1 Lightbox Ads With Google AdWords
Lightbox ads are one of two ad formats as part of engagement campaigns (the other one being the hover-to-play format). These campaigns run on the Google AdWords Display Network and place interactive ads all over the web. Examples of lightbox ads are video banner ads that extend into something that looks like a pop-up window while automatically greying out the website behind it.
#2 Vine Campaigns On Twitter
Vines are a popular branding choice. Considering how well Vine is integrated with Twitter, large businesses frequently choose to create Vine campaigns via promoted tweets.
Here is one of the most popular Samsung vines from 2014:
#3 YouTube True View Ads
True View Ads are video ads that run before a YouTube video. They are called True View if the advertiser only pays when the ad has been running for at least 30 seconds.
Here is a screenshot of what a True View Ad that plays before a video looks like:
Fortune 500 companies and popular brands especially focus on True View In-Stream Ads on mobile devices mostly to split test a variety of potential TV ads. They run on YouTube at the beginning or in the middle of videos as well as on other websites via the Google Display Network.
#4 Cross-Channel Remarketing
Showing ads to customers that didn’t convert, also known as remarketing, has become a popular online advertising strategies for the vast majorities of advertisers.
Cross-channel remarketing is skyrocketing and global brands are taking advantage of it by integrating remarketing on Google AdWords, Twitter and Facebook.
There are countless online advertising strategies but these four had a significant impact on the sales and brand awareness when it comes to some of the world’s most famous brands.
photo credit: images are screenshots of ads and web content that is owned by the respective brands;